AI-Native Strategy Studio
Brand. Communications. Digital Performance.
For hospitality, travel and lifestyle businesses
The real advantage isn't doing more.
It's knowing what's worth doing.
Everyone is using AI to do more things.
More content, more campaigns, more automations. And the business doesn't move.
Capacity was never the bottleneck. The problem is that nobody stops to decide what was worth producing.
– signal Producing was never the bottleneck
Five services. One accountability.
Digital Presence & Communications
One direction. One standard. One system.
AI Revenue Agents
Convert the demand you are losing today.
Speaking & Training
Ideas that change how a problem is seen.
Social Care
The conversation is part of the experience.
Corporate & Leadership Culture
Less friction between people. More capacity to act.
Six frameworks of our own.
Not theory. The first three are the exact labels the Reality Check uses to classify every friction it finds in your business.
NAPKIN TEST
If it doesn't fit on a napkin, it's noise. It isn't strategy.
Used in the Reality CheckFERRARI SYNDROME
The organisation that buys horsepower and calls it strategy.
Used in the Reality CheckGHOST SHIP
Initiatives still afloat on administrative inertia, burning the same resources as the ones that matter.
Used in the Reality CheckKILL THE CLOCK
Take the clock away from an urgency before deciding whether it's real.
THE PROMISE GAP
The distance between what your website promises and what your last two hundred reviews say.
R.E.P.L.Y.
The operating system for answering people. The order matters more than the stages.
Everything runs through the same question: is it worth doing?
Start by seeing what is actually there.
A digital impact analysis, run remotely. We hand it to you on a napkin.
Digital impact analysis
Remotely, without taking your team's time. We see your digital surface the way a customer sees it — and the way the machines that already decide for them see it.
To a napkin
Because if it doesn't fit on a napkin, it's noise. One page, not a forty-page report.
In thirty minutes
Not a PDF by email: a conversation where you see what's broken, why, and what the first move is.
— THE ONE LINE
You sell diplomatic-grade protection to VIPs and embassies — from a single-language website, with no LinkedIn and no English footprint. Bulletproof vest, paper shoes.
— THREE FRICTIONS
Your tags declare English, Italian and French versions that don't exist. Search engines see ghost pages that never resolve.
The product is elite. The execution is a 2020 template with no schema markup: neither Google nor AI agents can classify what you do.
The navigation repeats itself and mixes six businesses on one homepage. A buyer can't tell in thirty seconds what you actually do.
— WHAT IT IS COSTING YOU
— THE FIRST MOVE
A one-page English landing and the LinkedIn company page, linked both ways. Expected outcome: first English-indexed surface live, and the first qualified enquiries from European buyers within sixty days.
— QUICK WINS · ship this week
Rewrite the homepage title tag.
Add schema markup so machines can classify you.
Open and cross-link the company page.
Founded by Santiago García Solimei
Eighteen years inside one of the largest hotel groups in the world. Not watching from outside.
Santiago García Solimei. Eighteen years in a global hotel group, the last of them as Global Director of Social Media & Brands PR at Meliá Hotels International. Lecturer at ESERP. Author.
What I sell I didn't learn on a course. I learned it spending budget on things that shouldn't have been done.
Business school
Global pharma
Technology“At ESERP we have counted on Santiago Solimei as a professional lecturer for more than 10 years, always being a reference for his ability to connect training with market reality. His experience in global social media strategy, content creation, digital communication and international brand development allows him to bring a practical, up-to-date and very valuable vision for students.”
“Santiago said something that stopped the room: “We don't just measure Return on Investment. We measure Return on Experience.” That's what drives rebooking. That's what drives recommendations. That's what drives revenue.”
“Santiago García Solimei provided strategic counsel to UCB Pharma, aligning the social media function with broader business and communication objectives. His contribution focused on elevating digital channels from a tactical execution layer to a strategic brand asset — ensuring platform strategy, content governance, and performance frameworks were fully integrated with corporate priorities and stakeholder expectations.”
What I'm about to tell you already cost me money to learn.
Sessions for leadership teams, universities and events. No futurology: what has already happened, who paid for it, and what you do on Monday.
See speaking & training
Before you hire anyone, look at what is actually there.
One week. One napkin. A thirty-minute call. And a number for what it is costing you today.
We use our own cookies that are strictly necessary for the site to work. Measurement cookies are only enabled if you accept them. You can change your mind at any time. More information.